Competency Based Interviews


Why competency based interviews should be in your recruitment toolkit?

Have you ever asked yourself what are the reasons behind your employee turnover level? … Some say it is due to failure to retain employees and others say it is due to bad hiring.

Let’s have a look on some statistical insights:

Gear-01 of employee turnover is due to bad hiring decisions. (Harvard Business Review)

Gear-02 of employers said they experienced negative effects of bad hires in 2012. Of these employers,

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National Business Research Institute

Gear-01 The average cost of a bad hiring decision equals to 30% of the individual’s first-year potential earnings.

US Department of Labor & Statistics

Does this ring a bell and ask for a quick and correct action?


Worth the work

Bad hires can cause a lot of problems and cost your company time, money, and other resources as shown in the statistical data; therefore you need to re-visit your recruitment tools immediately to minimize and eliminate bad hiring losses.

There are a lot of published research articles, books, and courses aimed to enlighten the importance of competency based interviews. As a busy human resource practitioner you may not have the time to read them all, synthesize their recommendations, and translate them into usable practices to improve retention. That’s why JOBMASTER prepared this workshop—to summarize the latest research findings on competency based interviews and put those findings into action by actually practicing real life interviews.


The key to better hiring is to focus on competencies               rather than credentials

You may have been recruiting employees with the right degrees and experience, yet you may surprisingly sense that they do not fit with the organization and/or the job. Clearly something is missing. You need to get beyond candidates credentials to gauge which candidates were truly capable of doing the work the positions required. Hence, you need to implement a system to define and measure which employees possessed the competencies needed for specific roles.

Do you consider assessing candidates’ competencies in the interviews?  .. No worries, our CBI workshop will assist you develop competency based interviews and help you conducting them.

Workshop overviewBlog-11

The workshop will enrich your knowledge and skills in conducting competency interviews. It brings you a combination of the theory, best practices and an actual interviewing experience in one place.

It will assist you understanding the nature of a competency that clusters all the related measurable abilities, skills, knowledge, expertise, commitments, and personality traits that enable a person to act or perform successfully in a job or situation within an organization. Understanding competencies plays a vital role in affecting and forming the base for other HR functions other than the recruitment.

You will get to know all the assessment tools you will need to include in your recruitment toolkit. During the workshop you will deepen your experience and skills on, first, the basic interview process that you should go through in any type of interview. And second on how to start and end your competency based recruitment process from preparing for the interview to closing and assessing the candidates’ competencies.

Learn more about these two processes and how they differ from each other during our coming workshop…

Putting knowledge into practiceBlog-12

Having doubts on the applicability of the learnt tools and practices when they are placed in action?

Because we always believe that learning comes by practice, we prepared a real life set up for a competency based interview scene where you are one of its players. You will have the opportunity to play different roles in the interview.  Giving you the chance to gain a more comprehensive experience about how to run real competency based interview where you can observe and analyze the interview from different perspectives from each role you had played.

During this practice, you will be supported by JOBMASTER expert consultants who will assist you and provide you with feedback on the spot.

You should always note that the key for your organization’s success lies in your hands. The bad hires key is in the hands of your recruiters. And as a result, the workshop provides your recruiters with the opportunity to minimize hiring mistakes.

And remember that the training is not your final destination; you need to ask yourself what is next? What is your plan? …

To join our next round of CBI Workshop this March, Contact us now at



Cairo to welcome international HR leaders from AXA Insurance, General Motors, DHL, GE Energy, Air France KLM and Schneider Electric

Cairo, 19 Jan 2016 – A new conference to discuss the role of human resources in the economic development of Egypt will take place in Cairo from 15-16 March at the Fairmont Heliopolis Hotel.

Speakers include HR leaders from leading national, regional and international employers such as AXA Insurance, General Motors, DHL, GE Energy, Samcrete, Emaar Hospitality and Vodafone. The conference will explore how human resource strategy is a key enabler to creating value and improving business performance.

 Rania Salah, Head of Talent & People Capabilities at Vodafone Egypt, will be a speaker at the conference, commented: “In the dynamic, challenging business environment we have nowadays, acquiring and developing the best calibre becomes a must for business success. Setting people strategy is as important as setting the business strategy.”

 The event is organised by Informa, the world’s largest conference provider, in association with SHRM, the US headquartered global HR association that represents 275,000 members in 160 countries. Brad Boyson, Executive Director MENA at SHRM said: “SHRM is the largest HR membership association in the world, and we very excited to bring direct-from-SHRM content to an HR conference in Cairo, for the first time.”

 A key theme of the conference is talent retention and how Egypt can resist the ‘brain-drain’ to stop losing talent to overseas companies. Speaking with personal experience, as an Egyptian who left to develop her career in France, Hanan Darwish, is now HR SVP at Schneider Electric. She commented: “In a vulnerable market like Egypt is today, the situation is chaotic and we are in danger of losing key talent. All organisations should be considering how they can adopt the latest thinking on HR to hold the helm when the sea is high. A key issue in the country is how to build and retain our talent pool to build the future of Egypt. To do this, there are essential HR strategies that Egyptian companies must learn and put into practice”

 The conference will feature innovative and cutting edge presentations that explore the latest international ideas for motivating employees. Flying in from Amsterdam, Guido Helmerhorst, Innovation Technology and Learning Lead at Air France KLM will present on the strategies the airline is using globally to engage employees through gamification and virtual reality. “When retaining and engaging talent are your core HR challenges you simply cannot ignore the number of people playing video games or games on their mobile phones, and how motivated they are when they are playing them. This is particularly relevant to the millennial generation. We all know that in Egypt this is a huge talent pool.’”

 The conference has been developed by Informa in conjunction with leading Egyptian HR services organisation JOBMASTER, whose CEO Hisham El Badawy said: “JOBMASTER is proud to be the strategic partner of Egypt’s first top international HR conference and exhibition. It will be a valuable event for all professionals & service providers involved in HR, people and organisational development.”

 For media enquiries:


Sherwat Samy

Project Coordinator

+2 02 251 7064 1/2/3/6/7

About HR Leaders Egypt

Egyptian companies and government agencies are increasingly embracing international best practices for strategic workforce planning, engagement and talent management. HR Leaders focuses on Egypt’s specific opportunities to gain competitive advantage through effective HR strategy. It will also explore the unique challenges of implementing HR strategies effectively in the country.

The keys themes of the conference will be the role of human capital strategies in driving business value and engaging and retaining top Egyptian talent.

For further information about visit

About Informa

Informa, formerly known in the region as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events including top quality conferences or training courses. Based in the UAE with offices in Dubai and Abu Dhabi, Informa is an international company with some 100 offices around the world employing over 6,000 people in global events, academic publishing and business intelligence.

For further information about Informa visit

 About JOBMASTER Human Capital Solution:

 Since its establishment in 1995 by a group of young entrepreneurs, JOBMASTER accelerated growth into becoming one of the leading Human Capital Solutions providers in the MENA region and maintaining that leadership position, by gaining rapid acclaim from our enhanced knowledge and accumulated practical experience in the Human Resources field, in the addition to our diversified portfolio that covers a wide range of HR services from HR Consultancy Projects, Compensation & Benefits, HR Learning & Development, Recruitment Solutions as well as People’s Assessment.

For further information about JOBMASTER visit