INTERNATIONAL CONFERENCE TO DISCUSS THE ROLE OF HUMAN CAPITAL IN EGYPT’S ECONOMIC DEVELOPMENT

Cairo to welcome international HR leaders from AXA Insurance, General Motors, DHL, GE Energy, Air France KLM and Schneider Electric

Cairo, 19 Jan 2016 – A new conference to discuss the role of human resources in the economic development of Egypt will take place in Cairo from 15-16 March at the Fairmont Heliopolis Hotel.

Speakers include HR leaders from leading national, regional and international employers such as AXA Insurance, General Motors, DHL, GE Energy, Samcrete, Emaar Hospitality and Vodafone. The conference will explore how human resource strategy is a key enabler to creating value and improving business performance.

 Rania Salah, Head of Talent & People Capabilities at Vodafone Egypt, will be a speaker at the conference, commented: “In the dynamic, challenging business environment we have nowadays, acquiring and developing the best calibre becomes a must for business success. Setting people strategy is as important as setting the business strategy.”

 The event is organised by Informa, the world’s largest conference provider, in association with SHRM, the US headquartered global HR association that represents 275,000 members in 160 countries. Brad Boyson, Executive Director MENA at SHRM said: “SHRM is the largest HR membership association in the world, and we very excited to bring direct-from-SHRM content to an HR conference in Cairo, for the first time.”

 A key theme of the conference is talent retention and how Egypt can resist the ‘brain-drain’ to stop losing talent to overseas companies. Speaking with personal experience, as an Egyptian who left to develop her career in France, Hanan Darwish, is now HR SVP at Schneider Electric. She commented: “In a vulnerable market like Egypt is today, the situation is chaotic and we are in danger of losing key talent. All organisations should be considering how they can adopt the latest thinking on HR to hold the helm when the sea is high. A key issue in the country is how to build and retain our talent pool to build the future of Egypt. To do this, there are essential HR strategies that Egyptian companies must learn and put into practice”

 The conference will feature innovative and cutting edge presentations that explore the latest international ideas for motivating employees. Flying in from Amsterdam, Guido Helmerhorst, Innovation Technology and Learning Lead at Air France KLM will present on the strategies the airline is using globally to engage employees through gamification and virtual reality. “When retaining and engaging talent are your core HR challenges you simply cannot ignore the number of people playing video games or games on their mobile phones, and how motivated they are when they are playing them. This is particularly relevant to the millennial generation. We all know that in Egypt this is a huge talent pool.’”

 The conference has been developed by Informa in conjunction with leading Egyptian HR services organisation JOBMASTER, whose CEO Hisham El Badawy said: “JOBMASTER is proud to be the strategic partner of Egypt’s first top international HR conference and exhibition. It will be a valuable event for all professionals & service providers involved in HR, people and organisational development.”

 For media enquiries:

JOBMASTER (Cairo)

Sherwat Samy

Project Coordinator
ssamy@jobmastergroup.com

+2 02 251 7064 1/2/3/6/7

About HR Leaders Egypt

Egyptian companies and government agencies are increasingly embracing international best practices for strategic workforce planning, engagement and talent management. HR Leaders focuses on Egypt’s specific opportunities to gain competitive advantage through effective HR strategy. It will also explore the unique challenges of implementing HR strategies effectively in the country.

The keys themes of the conference will be the role of human capital strategies in driving business value and engaging and retaining top Egyptian talent.

For further information about visit www.hrleadersegypt.com

About Informa

Informa, formerly known in the region as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events including top quality conferences or training courses. Based in the UAE with offices in Dubai and Abu Dhabi, Informa is an international company with some 100 offices around the world employing over 6,000 people in global events, academic publishing and business intelligence.

For further information about Informa visit www.informa-mea.com

 About JOBMASTER Human Capital Solution:

 Since its establishment in 1995 by a group of young entrepreneurs, JOBMASTER accelerated growth into becoming one of the leading Human Capital Solutions providers in the MENA region and maintaining that leadership position, by gaining rapid acclaim from our enhanced knowledge and accumulated practical experience in the Human Resources field, in the addition to our diversified portfolio that covers a wide range of HR services from HR Consultancy Projects, Compensation & Benefits, HR Learning & Development, Recruitment Solutions as well as People’s Assessment.

For further information about JOBMASTER visit www.jobmastergroup.com

 

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